By Jessica Booth
Calling all fashionistas!
Here is a new way to get your style noticed quickly and easily. Chictopia.com is the perfect website for any style maven looking to display his or her favorite outfits, get cute fashion tips and connect with other people who are just as into clothes as you are.
Chictopia is a social networking site, described as the “Facebook for fashion,” that connects boys and girls between the ages of 18 and 24 to share their style.
“It’s basically the perfect platform for style seekers to connect to trendsetters,” said Chictopia creator Helen Zhu.
Chictopia allows you to connect to people who are, literally, almost exactly like you-your hair color, eye color, weight, body type and even your skin tone. It is a fashion blog where you can post a picture of your outfit, write a little about where you got the clothes and then receive feedback from those who are also on the Web site.
You know the feeling when you have picked out a particularly cute outfit and are just dying to show it off? Chictopia is the way to go.
Zhu started Chictopia in April 2008, and found that it was an immediate success. She was inspired by a Time magazine article that talked about Web sites such as YouTube and Myspace, and how to make a name for yourself through the Internet. Zhu saw how successful these Web sites were, but noticed that something was missing.
“I thought there was one industry that was left behind, and that was the fashion industry. I thought there should be a platform for people who are talented in fashion to get noticed-and then I started thinking along the lines of Chictopia,” said Zhu.
Growing up, Zhu had always been into fashion.
“Like many girls out there, I take an interest in dressing well,” she said.
In order to begin Chictopia, she and a few of her more stylish friends started posting pictures and spreading the word. The Web site began growing almost as soon as it started. While it was mostly from word of mouth, Chictopia got write-ups in magazines such as Teen Vogue and Nylon, making it even more popular.
Once you set up an account on Chictopia, you will quickly find yourself hooked on the site. By entering all of your information, you can connect to people just like you in a way that no other Web site offers. You can also find people who love the same stores and brands as you.
How many times have you spotted someone on the street wearing something that you would love to get? On Chictopia, you can easily find out where others bought their clothes, and even how much they cost.
If you are just getting into fashion and are trying to pick up some helpful tips, Chictopia is a great place to get inspired. You can check out everyone else’s outfits and pick up some ideas.
“We connect style seekers to the most efficient and relevant users, which are people just like them,” said Zhu. “This is something that fashion magazines and commercials cannot do-they show us people who don’t look like us, and things we are not able to afford.”
While a lot of the photos look professional, and a lot of the users look like models, the majority are actually students similar to yourself. Said Zhu, “It’s very DIY.”
If posting your picture isn’t your thing, there’s much more to do on Chictopia. You can write reviews on the products you buy.
“If you ever got a pair of $100 jeans that you felt weren’t worth it, you can write about it,” said Zhu.
Or, if you find a bag or a shirt that you absolutely love, you can rave about it online. Who doesn’t love to dish about their best shopping finds?
Chictopia also has a forum where the community can gather and talk about anything, from smoking to fashion advice. Do you have a great dress and have no idea what shoes to wear with it? Post the question-you’ll likely get tons of responses and soon have many options. It’s like shopping with a couple hundred of your girlfriends.
The site also features an inspiration page where you can post pictures of celebrities or models, a “lookbook” page to put up your favorite runway photos and styles and a polls section.
One of the most helpful features of the site is the shopping section. Here, you can find a list of the latest sales and special offers from stores all over the world, which is something you might not be able to find anywhere else.
“I was just looking at sales in different stores one day, and I was like, ‘Hey, there really isn’t a place where I can get a centralized list of sales of all the stores and Chictopia came to mind,” said Zhu.
The shopping section also shows a list of user’s stores or Web sites, which is a terrific way to find new places to shop
It is definitely a new and exciting way to be involved in the fashion world.