By Samuel Rubenfeld
Name your price. Any price. Seriously.
Radiohead, which completed its seventh album, and first without a record label contract-they completed the contract with EMI by releasing “Hail to the Thief” in 2003-has decided to circumvent the record industry by offering its latest, titled “In Rainbows,” directly to listeners on its own Web site (inrainbows.com), and exclusively as a digital download.
But the kicker is this: Listeners get to name their own price for the music. One can pay five cents or $50. It is purely choice, depending on how much one believes the content is worth.
Preorders are offered on the Web site, which will send a key for the digital download Oct. 10.
The band is offering a deluxe package as well, including two vinyl LPs and an expanded CD package with extra new songs and photographs through its Web site for 40 pounds (about $82).
Not only that, the music is DRM-free, meaning that once it is downloaded, the music is transportable to any portable device. It will likely be leaked onto file-sharing Web sites immediately upon its release.
The disc itself is slated for an early 2008 release but no confirmation has yet been made.