With the release of his fourth studio album, “cybersex,” blackbear continues to make his mark on the hip-hop/R&B scene as a brand-obsessed lyricist with a taste for the expensive, the glamourous and the grandeur.
Released on Nov. 27, the date of last year’s Cyber Monday, the monstrous 14-track album boasts a total of 11 features, including prominent artists such as Riff Raff, T-Pain, Machine Gun Kelly and 2 Chainz.
With singles such as “playboy shit,” “bright pink tims,” “up in this” and “gucci linen,” “cybersex” has gained over 78 million Spotify track plays in the months following its November release.
Since the release of his first studio album “Deadroses,” blackbear has gained critical acclaim for his lyrics, lines that reveal the side of lavish living that is too often hidden behind darkened doors. A whirlwind of a life filled to the brim with drugs and alcohol eventually consumed him, causing him a near-death experience in 2016 that would alter the course of his entire career.
Blackbear has taken to the stage once again with a new fervor. His newest record offers listeners a fresh and exciting outlook on life that highlights a new sound reminiscent of the singer’s 2014 EP “The Afterglow,” a vibe slightly different from the themes associated with the artist’s previous albums.
Adopting the color pink as its motif, “cybersex” has brought new dimension to the singer’s traditional lyrical and musical style, presenting listeners with a variety of sounds ranging anywhere from a simple acoustic guitar melody to his more traditional synthesized beats.
Blackbear incorporates his love of high-end fashion and brands into his songs, making for party tracks reminiscent to the popular no-nonsense, apathetic sound of his “digital druglord” track “do re mi.” With a dedication to Timberland, Wilhelmina and Gucci, blackbear never fails to strike a chord with his more material-minded fans.
The overwhelming amount of artists featured on the album draws in fan bases from several prominent figures in the hip-hop/R&B music scene, emphasizes the success that blackbear has garnered since his beginning back in 2006.
With the conclusion of his “digitial druglord” world tour, fans eagerly await the announcement of blackbear’s next international concert circuit. As he stands before the masses with Gucci shoes planted firmly before a microphone stand, blackbear is coming at the music industry with determination.
“My goal is to make the world feel something, whether it’s happy or sad or anything,” blackbear said in an interview with Noisey. “It’s all really the emotions of the world, and I feel a true troll. My goal in life is to be the ultimate troll.”
